Process details, including order fulfillment and manufacturing.Marketing and advertising campaign data.Company data should be viewed as a digital asset and can include any or all of the following: What makes up your company’s data? Put simply, it’s information on a business’s operations, tendencies, interests, and characteristics. And there are a couple of tools you can use to help you make sense of it all. But just like the monster under your bed, your company's ecommerce data isn’t something to fear. And instead of going away, it starts to get overwhelming. But you’re not sure what to do with it all, so you ignore it. The same can be said about your company’s ecommerce data. ![]() The more you ignored him, the bigger he seemed to become. Remember the monster you thought was hiding under your bed as a child? You couldn’t see him, but you knew he was there. Is data overload lurking beneath the bed? ![]() ![]() Here, we break down two of the most popular business intelligence options available to the ecommerce industry to make sense of the chaos. And thanks to today’s technology, that's possible. By knowing what’s working, what’s not, and how to improve, any ecommerce store or multichannel brand can thrive. Every ecommerce business owner needs to understand the impact of what they do on a daily basis. Imagine having the power to instantly make faster and better decisions, understand and resonate with your customers on a deeper level, and run your ecommerce business more efficiently, all without missing a sip of your morning coffee.
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